RAPHA CUSTOM

A campaign package for RAPHA





WATCH THE EXTENDED FILMCLIP HERE >>


The package contains both film and photography, launched globally over several channels.

Key image is the group photograph of the older days and it’s serious amount of identification — with a sport, a group, a team, a name, a visual identity — understanding a team kit as a uniform. The filmic approach has been built around taking a group photograph and it’s charming moments before and after.

Shot on location in Austin Texas, Amsterdam, London and the Sierra Nevada in Summer 2018 — capturing Team Yacht Club, F.A.S.T. Amsterdam, Team Scarpa Racing, Team Kibosh Racing, The Fireflies Cycling Club and others.



Produced by ERTZUI FILM
Architecture / Written by Kristian Walter
Montage / Sound Design by Martin Gilluck
Colour grading by Martin Schroeder and Stephan Haack



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