CANYON AEROAD

A film package for CANYON





WATCH THE 90 SEC STORY EDIT HERE


“The 2014 AEROAD was a benchmark.
The new AEROAD is another benchmark.
And for us that is important: That the point
when we introduce the new bike,
there is something to say, when there is
an opportunity to make a statement.”


“The mission is about speed.”
A multiple edit film package for the launch
of Canyon’s AEROAD 2020, the resolutely
engineering and design driven Germany based
bicycle manufacturer’s most successful bike.

The film package was constructed in a mosaic
of moving and still imagery, text and graphic communication.

Within a few days after the launch in early
October, the bike has been sold out completely.




WATCH THE 40 SEC SPEED EDIT HERE




CANYON SLX

An expertise film for CANYON





WATCH THE FEATURE HERE


»We’re talking about fibre. So it starts its life like a thread from a piece of clothing. The reality is: You can do anything. You can change the shapes in any different form. So you can start to design it conceptually in a completely different way.«

4 ½ minutes about Canyon’s approach of engineered perfection on their zero-compromise product platform SLX, from weaving carbon fibre to the final CT scan. The feature is entirely expertise-focused—a first for the company.






Produced by ERTZUI FILM
Architecture / Pictures by Kristian Walter
Montage / Sound Design by Martin Gilluck
Sound Mix by Marian Mentrup
Art & creative direction by Ultan Coyle 


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